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The Heineken world bottle – ahead of it’s time October 15, 2007

Posted by Al in : clever,invention , trackback

Here’s a clever, and very green idea from Heineken which, unfortunately, arrived in1963, just before the first real green campaigns began. It’s a remarkably simple idea, where each bottle is vaguely brick shaped, and designed in such a way as to link together pretty seamlessly. The purpose was to provide a use for the bottle beyond carrying Heineken’s beer, and to enable people to build with the bottles afterward. I’d rather like a glass wall built out of beer bottles, although it might have been better if they produced the bottles in clear glass as well as green.


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